Managers of Boston Harbor Islands national park asked Weber Media Partners for help to renew the park's web presence, thus improving visitors' experience before, during and after a park visit. To increase visitors during their peak tourist season, Weber Media Partners identified the need for a robust trip planning tool that matches five unique audiences to appropriate activities and destination within the park. We built a site that is easy to use, with all of the complexity behind the scenes. A mobile version of the home page helps smart phone users navigate through the website while in route and at the park. The site launched in May 2010, at the start of the summer season.
With its launch, site visitation increased dramatically as did the island's visitation, with record-breaking visitation for 2010.