At Weber Media Partners we develop a practical approach to defining objectives, creating fresh ways to achieve your goals and measure results. Our work includes the development of marketing plans for a specific engagement, project or the overall strategy for your organization. Our plans include comprehensive market research, competitive analysis, and audience personas.
- Market Research – includes survey tools, formulating the questions which get to the heart of the matter; and social media monitoring, listening to the conversations within your industry and market.
- Competitive Analysis – to a careful look at 10-15 of your competitors.
- Audience Personas – we provide profiles and scenarios of your target audiences including demographics, job titles, and work settings. The hypothetical characters literally put a name and face on who we are targeting, and ensures WMP strategists and your team are all on the same page, allowing us to visualize the audiences together.
The process is memorable, refreshing and successful.